The mistake
The biggest mistake people make with [topic] is [mistake].
“The biggest mistake people make with home workouts is skipping the warm-up.”
You teach something and see the same error often.Hook formula library
FrameCutter's hook formula library is a searchable list of 16 opening-line patterns for short videos, each with an example and when to use it.
Stop doing
Stop [common habit] if you want [result].
“Stop filming one video a day if you want to post every day.”
You have a clear opinion that goes against a habit.The question
Why does [surprising thing] happen?
“Why do your best takes always come third?”
The answer is the whole video.The result first
This is what [result] looks like after [time or effort].
“This is what a 9-minute take looks like after the edit.”
You can show the result in the first seconds.The comparison
[Thing A] vs [thing B]: here's the difference.
“One window vs a ring light: here's the difference on camera.”
People are choosing between two options.The list
[Number] things I'd do if I started [topic] today.
“Three things to do before you press record.”
You have a few short, separate tips.The story opening
Last [time], [something unexpected happened].
“Last week a client asked me to cut a video down to ten seconds.”
The point is better told as a story.The secret-free how-to
Here's how to [result] in [short time].
“Here's how to light a video with one window.”
The how-to is short and concrete.The contrarian
Everyone says [common advice]. I don't agree.
“Everyone says post every day. Post when you have something to say.”
You disagree with popular advice and can explain why.The you-test
If you [situation], this is for you.
“If you hate watching yourself back, this is for you.”
Your video helps one specific kind of person.The before and after
Before: [problem]. After: [result].
“Before: ten minutes of ums. After: forty seconds you'd actually post.”
The change is easy to see.The open loop
There's one [thing] that changed [result], and it's not what you think.
“There's one setting that changed how my videos look, and it's not the camera.”
You can pay it off clearly at the end.The direct answer
[Question people ask]? [Short answer].
“How long should a short be? As long as it takes to say one thing.”
People search for this exact question.The challenge
Try [small action] for [short time] and see what happens.
“Try filming three takes of the same line and keep the last one.”
Viewers can do it right after watching.The behind the scenes
Here's how I actually [do the thing].
“Here's how this video was actually filmed.”
People are curious about your process.The warning
Don't [action] until you've seen this.
“Don't buy a microphone until you've seen this.”
You can save people money or time.Last updated 23 October 2026
16 formulas
Each with an example line.
When to use each
Matched to what your video does.
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Questions
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